FOR B2B SaaS BRANDS
Content that empowers your ideal customers, increases their trust in your brand, and leads to sales.
Increase your visibility so you can stand out in a sea of competitors.
Get relevant traffic based on sound customer research, not guesswork.
Secure high-quality leads your sales team can actually use.
Raise awareness and generate valuable leads.
“Christine is exceptional in planning and curating quality content strategies that deliver results. Her strategies have made a significant impact, from creating captivating podcasts and insightful blogs to running highly effective digital campaigns. Through her efforts, we have successfully raised awareness and generated valuable leads, helping us reach closer to our goals. Christine's dedication and creativity have been invaluable.”
— JUANITA NEIL, VP OF MARKETING
Real Digital Marketing Results
Through event marketing, digital marketing, and high-value content I was able to help a client attract leads with a potential average contract value of about US$50,000.
I created and hosted a podcast series for a client that led to connections with industry experts and increased brand awareness.
I’ve performed social media ad campaigns that led to new business for my clients.
My content repurposing and distribution strategy has given podcast episodes, videos, and blog articles increased visibility and led to business inquiries.
I’ve performed content refreshes that have helped non-ranking articles start ranking for relevant keywords AND moved articles ranking on pages two and three of Google Search to page one.
The details and helpful information provided in the content I create for my clients have helped them attract new followers and win new clients.
MY PROCESS
I will work with you as a content marketing consultant to improve your content strategy and create content that truly meets your customers’ needs.
Here’s what my process looks like.
My prices start at $2,500 per month for a 12-month contract.
Don’t think your project fits into this package?
Contact me for a custom quote.
1. Discovery Call
We'll schedule a 30-minute call where we'll discuss your content and business goals. A contract will be created based on our discussion and once that's signed, you'll be onboarded as a client.
2. Voice-of-Customer Research
I'll send out surveys to your customers and use their responses to identify five to eight customers to interview. I'm looking for three types of customers: highest value customers who're brand champions, customers who're in the middle, and those who aren't fans. I'll couple the insights from these interviews and survey responses with review mining and social listening to create a full-picture content strategy.
3. Keyword Research
I'll use the data gathered in step two to identify the right keywords for your content strategy
4. Topic Cluster + Content Asset Framework
All the research will be used to create relevant topic clusters for blog articles and a content asset framework that includes other content assets relevant to your brand.
5. Content Strategy Execution
I'll work with your team to create, publish, repurpose, and distribute the content. If you don't have a team, I'll do the writing and work with my team to do the design and audiovisual work.
6. Data Tracking
I'll closely track the performance of the content assets we create to determine what needs to be tweaked and what's working.
